{"id":110,"date":"2019-06-15T05:08:12","date_gmt":"2019-06-15T05:08:12","guid":{"rendered":"https:\/\/ipaatentiti.com\/blog\/?p=110"},"modified":"2019-06-15T05:08:15","modified_gmt":"2019-06-15T05:08:15","slug":"nestles-four-finger-chocolate-bar-not-entitled-to-trade-mark-protection","status":"publish","type":"post","link":"https:\/\/ipaatentiti.com\/blog\/nestles-four-finger-chocolate-bar-not-entitled-to-trade-mark-protection\/","title":{"rendered":"Nestl\u00e9\u2019s Four-Finger Chocolate Bar Not Entitled To Trade Mark Protection"},"content":{"rendered":"\n<p>Nestle\u2019s attempt to trademark the KitKat shape was&nbsp;denied in England. The British High Court ruling on Wednesday was the culmination of the long legal battle between Nestle and Cadbury over the shape of the four-fingered candy bar. Judge Richard Arnold found that the shape wasn\u2019t distinctive enough&nbsp;to warrant a trademark.<\/p>\n\n\n\n<p>Arnold concluded that&nbsp;the shoppers weren\u2019t likely&nbsp;to confuse KitKats with similarly shaped chocolate bars because of the distinctive packaging. \u201cIn these circumstances it seems likely that consumers rely only on the word mark KitKat and the other word and the pictorial marks used in relation to the goods in order to identify the trade origin of the products,\u201d he said. \u201cThey associate the shape with KitKat (and therefore with Nestl\u00e9), but no more than that.\u201d<\/p>\n\n\n\n<p>After the ruling, a Nestl\u00e9 spokesman said: \u201cKitKat is much loved and the iconic shape of the four-finger bar, which has been used in the UK for more than 80 years, is well known by consumers.<\/p>\n\n\n\n<p>\u201cWe believe the shape deserves to be protected as a trademark in the UK and are disappointed that the court did not agree on this occasion. We are taking the necessary steps to appeal this judgment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestle\u2019s attempt to trademark the KitKat shape was&nbsp;denied in England. The British High Court ruling on Wednesday was the culmination of the long legal battle between Nestle and Cadbury over the shape of the four-fingered candy bar. Judge Richard Arnold found that the shape wasn\u2019t distinctive enough&nbsp;to warrant a trademark. Arnold concluded that&nbsp;the shoppers weren\u2019t likely&nbsp;to confuse KitKats with similarly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-ipaatentiti"],"_links":{"self":[{"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":1,"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":111,"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions\/111"}],"wp:attachment":[{"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipaatentiti.com\/blog\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}