Nestlé’s Four-Finger Chocolate Bar Not Entitled To Trade Mark Protection
Nestle’s attempt to trademark the KitKat shape was denied in England. The British High Court ruling on Wednesday was the culmination of the long legal battle between Nestle and Cadbury over the shape of the four-fingered candy bar. Judge Richard Arnold found that the shape wasn’t distinctive enough to warrant a trademark. Arnold concluded that the shoppers weren’t likely to confuse KitKats with similarly […]