Intellectual Property has become one of the most important resources in today's market place, often equalling or surpassing the value of physical assets for a company. Intellectual property protects more than just an idea or a concept- it protects genuine business assets that may be an integral part of the business. and the state of the intellectual property of a company determines their share, longevity and influence on the market.
Intellectual property consists of many different areas such as patents, logos, and designs that differentiate your products, services and business offerings. The size and quality of a company's intellectual property portfolio have a direct impact on several factors, such as the reputation of the company and their access to the market, amongst others.
Almost all businesses have undoubtedly benefited from the globalization and Internet, and now most of the services and products are reaching vast audience at relatively low cost. This has also increased the chances of IP theft or infringement or copying, thus, making the IP protection more important than ever.
The better the embodiment of Idea, the more are the chances of duplication, thus it is important to protect your tangible form of ideas, or concepts and depending on your individual circumstances one can use patents, trademarks or copyrights. These not only give you the exclusivity but also prevent competitors from using your ideas and more importantly, will help to build a trust among your customers or clients.